I’m interested in how football clubs, brands and organisations grow through better marketing, clearer positioning and smarter commercial thinking. My work sits at the intersection of sport, strategy and storytelling. Sometimes that means writing about the business of football. Other times it means exploring creative ideas around branding, fan engagement or sponsorship. What ties it all together is a curiosity about how organisations build identity, audience and momentum over time. I’m a published contributor with RTÉ Sport, writing about the structures, incentives and decisions shaping Irish football. I’m also Marketing & Editorial Lead at Boardroom Ball, where I help shape the platform’s editorial direction and audience growth. During that time the newsletter grew from 50 to over 1,000 subscribers, maintaining a 56% average open rate and generating more than 100,000 LinkedIn impressions on its most successful campaign. My role also includes integrating sponsors into the publication in a way that supports revenue while protecting editorial credibility. I’ve also appeared on TicketCo’s Don’t Forget Your Tickets Podcast, discussing football marketing, fan culture and the business behind the game.
Qualifications
BA (Hons) Business & Law – TU Dublin
Certifications:
- HubSpot Certified
- Google Digital Marketing Certified
- Sports Marketing Certified
- Sport Sponsorship Certified
- Social Media Marketing Certified
Tools
I regularly work with:
- Adobe Creative Cloud
- Canva
- Wix
These tools allow me to turn ideas into visual concepts, campaign mockups and portfolio projects.
JAMES CALLAN PORTFOLIO 