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What I Do

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My Projects

Bit o’ Red Route – Sligo Rovers

Objective
To create a marketing concept built around the identity of the “Bit O’ Red” and the supporter culture of Sligo Rovers F.C.

Approach
The concept explored how fan identity, club symbolism and regional pride could shape a series of digital and matchday activations linked to the club’s nickname and heritage.

Outcome
The project highlights how clubs can use their symbolic language and supporter culture as a foundation for fan engagement, merchandise ideas and storytelling content.

Bohemians – Creative Campaign Pitch

Objective
To propose a creative marketing idea that aligns with the strong cultural identity of Bohemian Football Club.

Approach
The concept focused on storytelling and heritage-led content. The idea explored how music, community culture and the atmosphere around Dalymount Park could be turned into a distinctive campaign that blends football with Dublin’s cultural identity.

Outcome
The proposal illustrates how clubs with strong cultural positioning can translate that identity into marketing campaigns that resonate beyond matchday audiences.

Kit Launch Concepts

Objective
This series explores how football kit launches can function as powerful brand moments for clubs. Rather than treating jerseys purely as equipment, the projects examine how visual design, storytelling and presentation can turn a kit release into a cultural and commercial event.

Approach
Each concept focuses on a different club identity and visual language. The work combines kit design, colour systems, sponsor integration and launch graphics to simulate how a modern club campaign might appear across social media, merchandise and promotional materials.

The concepts draw inspiration from contemporary football design, streetwear culture and supporter identity, creating visuals that feel more like creative campaigns than traditional kit announcements.

Projects in this series include concepts for Cork City F.C. and Cobh Ramblers F.C., each exploring different aesthetic directions while maintaining the club’s core identity.

Outcome
The series demonstrates how kit launches can be positioned as brand storytelling opportunities. By combining design thinking with marketing presentation, the work highlights how clubs can generate stronger engagement, merchandise interest and visual identity through creative kit campaigns.